How to Make Marketing Matter to Your CEO

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Does anyone directly contribute revenue growth in your organization other than sales? How about marketing?

If your CEO is focused on sales and revenue growth, how can you get them to see marketing as a key contributor to the bottom line and not a cost center?

Join us for this live web conference, where – Roy A. Young, President of MarketingProfs and author of the award-winning book “Marketing Champions,” will show how to elevate marketing’s influence and stature in your organization.

Identifying marketing activities that have the most potential to stimulate growth
Aligning marketing outputs with business results

Roy A. Young
Roy A. Young is dedicated to the mission of strengthening the business impact of marketing in organizations worldwide. As President of MarketingProfs, a cutting-edge online publisher with 300,000 members – from Fortune 500 organizations to entrepreneurial start-up firms – he works to make marketers more influential and powerful. His pioneering book, Marketing Champions: Practical Strategies for Improving Marketing’s Power, Influence, and Business Impact (John Wiley & Sons, 2006) has strong support from leading marketers, including Philip Kotler, Seth Godin and Jack Trout, and leadership guru Warren Bennis. His methodologies have been applied by numerous companies resulting in improved stature of marketing.

Young gives presentations regularly through all leading marketing organizations such as the AMA, IIR, BMA, DMA, MENG and at universities such as ZBIS at Emory University, USC, UCLA and the Claremont Graduate School of Business. He held high-level marketing and consulting positions at companies such as Time, Inc. and Yankelovich & Partners. Young earned an MBA in marketing from Stern School of New York University, and lectures on marketing at UCLA and USC in Southern California.

Thor Johnson, SVP Marketing of Eloqua Corporation has more than 20 years of marketing and managerial experience. Thor brings consistency and focus to Eloqua's public face and marketing programs. Prior to joining Eloqua, Thor headed the Boston and New York business units of AGENCY.COM, and held positions at Juno Online Services and Schlumberger. Thor holds a degree from Brown University and an M.B.A. from Harvard University.

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How many marketers are focused on generating leads for sales?

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Our Sales Team consists of:

Inside Sales Field Sales Channel Partners

My Top Marketing Challenges are:

	Marketing Accountability		Automate marketing Processes
	Better metrics and reports		Generate more and better qualified leads
	Make your web site a lead generation engine		Marketing effectiveness
	Multi-Channel Campaigns		Bigger Budget
	Deepening relationships with customers		Other

10 lucky attendees will receive this book free!

"Much has been written about the importance of using marketing principles and tools effectively. But we've paid far less attention to how marketing works within an organization—and how marketers can better interact with other prime movers in their companies. This book really delivers on this much-neglected subject—sounding a wake-up call to marketers everywhere on how to exert their influence and improve their contribution to cash flow."

—Philip Kotler, Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

"The authors understand that marketing is now the most important force within an organization—if you can figure out how to coordinate the rest of your colleagues. This book shows you how."

—Seth Godin, author of Small Is the New Big

"The best marketing leaders are those who can harness the power of the enterprise—not just lead the marketing team. This book will give you the ability to align and inspire the entire company."

—Jerry Noonan, Spencer Stuart.

About Eloqua
Eloqua provides the leading integrated demand-generation platform so marketing teams can produce a continuous flow of quality leads for a professional sales force.
Eloqua accelerates the enterprise sales cycle, turning customer acquisition into a measurable and repeatable automated process.